Yes, I too “truly dig this”—without irony; without reservation—just as I truly dig the original version of “Africa” by Toto. Why would I express such a preference? Is it because the absurdity of a college-educated 27 year-old enjoying a 30 year-old arena rock ballad is just too damned funny to keep to myself? Of course not! No one likes anything for that reason. I like the song “Africa” because its sounds are pleasing to my ears and associated brain receptors. That is how music is enjoyed. To like ironically is impossible. So why the qualifiers?
I will let the much wiser Brian Eno explain:
“In the 70s, no one would admit that they liked Abba. Now it’s fine. It’s so kitsch. Kitsch is an excuse to defend the fact that they feel a common emotion. If it is kitsch. you put a sort of frame around something – to suggest you are being ironic. Actually, you aren’t. You are really enjoying it. I like Abba. I did then and I didn’t admit it. The snobbery of the time wouldn’t allow it.
I think there’s also another element. By the time we reach adulthood, our preferences have mostly crystalized. On top of that, we’re so wearied from resolving conflicts that we fear drawing attention to interpersonal differences in preference for worry that it will lead to another exhausting, fruitless conflict. Earnestness is an invitation to argument, and argument gets us nowhere. So let’s just say I may or may not like this, but if I do like it, I don’t like it in any serious way that could oppose your dislike of it. Now let’s talk about something we know we both enjoy, or better yet, hate!
Perhaps it’s just a function of my age, but it seems that the capacity for simple enjoyment is under constant assault. It’s unacceptable to like something without apologizing, rationalizing, equivocating, stipulating, or—to the other extreme—fetishizing the fun right out of the very thing we enjoy. In this respect, we deserve our own misery. So please—just enjoy stuff, okay? You don’t have to tuck it under your shirt, and you don’t need to paint your chest with it either. It’s there; it’s a part of you, not all of you; you’re fine; I won’t judge you. Promise.


